Get Abs for Life – Without Punishing Workouts
Most programs train your body, but not your identity. That’s why results don’t last. With A.B.S Programme, you don’t just get abs. You become the person who keeps them for life.
Get Abs for Life – Without Punishing Workouts
Most programs train your body, but not your identity. That’s why results don’t last. With Lean Identity Training, you don’t just get abs — you become the person who keeps them for life.
Get Abs for Life – Without Punishing Workouts
Most programs train your body, but not your identity. That’s why results don’t last. With Lean Identity Training, you don’t just get abs — you become the person who keeps them for life.
Get Abs for Life – Without Punishing Workouts
Most programs train your body, but not your identity. That’s why results don’t last. With A.B.S Programme, you don’t just get abs.
You become the person who keeps them for life.
Seen and Featured
Why Most Fitness Programs Fail You
Most fitness programs only hand you surface-level tactics: a strict meal plan, a detailed workout split, or precise macros. Yet they never fix the deeper issue—the identity driving your behavior.
Without rewiring your mindset, habits, and self-image, results always fade. You can’t hold abs or become healthier if you’re still living your old identity.
Most people fight their body with stricter diets and harder workouts. The real battle isn’t in the gym or kitchen. It’s in your mindset. When you shift your identity, discipline becomes effortless and results stay permanent.
Most people fight their body with stricter diets and harder workouts. The real battle isn’t in the gym or kitchen. It’s in your mindset. When you shift your identity, discipline becomes effortless and results stay permanent.
Abs Aren’t a Fitness Problem.
They’re an Identity Problem
Abs aren’t just a fitness issue. They’re an identity issue. Until you reshape how you think, act, and eat, every six-pack or health results will remain temporary instead of lasting.
Abs Aren’t a Fitness ISSUE — They’re an Identity ISSUE
Abs aren’t just a fitness issue . They’re an identity issue. Until you reshape how you think, act, and eat, every six-pack will remain temporary instead of lasting.
The A.B.S. Formula
A – Awareness
Most people try to change everything at once — diet, workouts, sleep and burn out in weeks. The problem isn’t effort, it’s blindness. You can’t fix what you don’t see. That’s why we begin with awareness. We delve deep into your current patterns.
B – Beliefs
❌ “I’m too old.”
❌ “I’m too busy.”
❌ “I just don’t have the genes.”
These aren’t truths. They’re stories you’ve repeated so often, they feel real.
Inside the programme, we dismantle those lies and rebuild your identity around strength, resilience, and possibility.
S – System
Motivation fades. Life throws curveballs. Most people quit because they rely on willpower.
That’s why we build systems e.g. Simple rituals that make the healthy choice automatic.
Systems mean you don’t have to restart again and again. They keep you moving forward even when life gets messy.
The A.B.S. Formula
A – Awareness
Most people try to change everything at once — diet, workouts, sleep and burn out in weeks. The problem isn’t effort, it’s blindness. You can’t fix what you don’t see. That’s why we begin with awareness. We delve deep into your current patterns.
B – Beliefs
❌ “I’m too old.”
❌ “I’m too busy.”
❌ “I just don’t have the genes.”
These aren’t truths. They’re stories you’ve repeated so often, they feel real.
Inside the programme, we dismantle those lies and rebuild your identity around strength, resilience, and possibility.
S – System
Motivation fades. Life throws curveballs. Most people quit because they rely on willpower.
That’s why we build systems e.g. Simple rituals that make the healthy choice automatic.
Systems mean you don’t have to restart again and again. They keep you moving forward even when life gets messy.
Before
After
Before
After
Who Is this For?
Who Is this For?
Macros Without Mindset
You’ve had coaches who gave you numbers, plans, and strict routines. But without mindset, discipline fades. Real transformation happens when your identity shifts — not just your meal plan.
Beyond The Mirror
You’ve had moments where you looked lean, but deep down you knew it wasn’t permanent. The diet ended, the discipline slipped, and the results disappeared. The truth? Looking fit means nothing if your identity doesn’t support it. That’s why we train the mind first.
Break The Cycle
You’ve lived through the exhausting “on-track, off-track” cycle — strict diets followed by slip-ups, endless guilt, and always starting over again. But real transformation isn’t about punishment. It’s about building an identity that lets you stay lean, confident, and free while fully enjoying life.
Next Level You
You’re done wasting energy on short-term fixes that never last. Deep down, you know there’s a stronger, leaner, more confident version of yourself waiting to be unlocked. This is your chance to stop chasing and finally step into the permanent identity you deserve.
Macros Without Mindset
You’ve had coaches who gave you numbers, plans, and strict routines. But without mindset, discipline fades. Real transformation happens when your identity shifts — not just your meal plan.
Beyond The Mirror
You’ve had moments where you looked lean, but deep down you knew it wasn’t permanent. The diet ended, the discipline slipped, and the results disappeared. The truth? Looking fit means nothing if your identity doesn’t support it. That’s why we train the mind first.
Break The Cycle
You’ve lived through the exhausting “on-track, off-track” cycle — strict diets followed by slip-ups, endless guilt, and always starting over again. But real transformation isn’t about punishment. It’s about building an identity that lets you stay lean, confident, and free while fully enjoying life.
Next Level You
You’re done wasting energy on short-term fixes that never last. Deep down, you know there’s a stronger, leaner, more confident version of yourself waiting to be unlocked. This is your chance to stop chasing and finally step into the permanent identity you deserve.
Why People Trust
Chin Hock ?
Discipline & Mindset
I was one of the attendees of the sharing by Mr Chin Hock on managing adversity and stress in NTU today. It has greatly helped me in reflecting about my current experiences and stresses, and the importance of protecting our body's "sacred resource" -- energy! I was so glad to be able to learn from his sharings today.
Ong Ying Yi
Leadership Lessons
Chin Hock ran a highly engaging and insightful session on starting, managing, and growing Holdinghands Studio as a social enterprise. The session helped students gain a deeper understanding of the real benefits, opportunities, and challenges involved in running a social enterprise successfully.
Fiona
Personalized Coaching
During the introductory session, Chin Hock took time to understand our goals and fitness background so as to better advise us.
Despite our different interests and starting points, he met us where we are, suggesting possible exercises and variations which we could implement into our routines.
I look forward to learning not just about fitness but also how to level up my mindset
from him!
- Kath
Who is Chin Hock
Most people download guides.
Few actually use them.
Why? Because motivation fades.
And when it does, you’ll need clarity, accountability,
and structure to keep going.
That’s exactly what the next steps below are for: to
help you go beyond “reading” and start doing.
I’ve used A.B.S. (Awareness, Beliefs, and Systems) in every chapter of my life.
As an author, I became aware of my voice, dismantled the belief that “I’m not good enough to publish,” and built systems to write consistently until my 2 books and 5 photobooks were born. These works have since raised more than $60,000 for charity.
As a social entrepreneur, I became aware of the needs around me, rewired the belief that “impact is only for big players,” and built systems that allowed Holdinghands Studio to create meaningful change for the under-privileged.
As a photographer and fitness competitor, it was the same: awareness of my strengths, belief in what was possible, and systems that carried me through the toughest days when quitting is the easy way out.
That’s why A.B.S for Life isn’t just about abs.
A.B.S. framework can transform careers, relationships, and personal growth too. Once you master awareness, beliefs, and systems in one area, you can carry it into every arena of life and finish stronger than you start.
Many media outlets and luminaries have graciously acknowledged my efforts. Yet, through all the attention and buzz, my sincere wish remains the same: to contribute to a brighter, kinder world.
One snapshot, one piece of writing, one act of goodwill, and one transformed life at a time.
Who is Chin Hock
Mindset. Discipline. Action. Unstoppable You
I’ve been through a lot and achieved a lot too. From publishing a best-seller photobook featured at Kinokuniya, writing a book that raised tens of thousands for charity, to building a social enterprise, earning recognition as an award-winning photographer, Singapore Book of Record holder and stepping on stage at 47 for a fitness competition.
Yes, systems and strategies matter. But without inner work such as mindset, self-belief, and resilience, even the best systems collapse. That’s when people self-sabotage, stall, or give up halfway.
My focus as a speaker and coach isn’t just tactics. It’s training the inner game: rewiring your thinking, building discipline, and taking action even when you’re scared.
These aren’t theories. They’re lived experiences I’ve tested in the toughest arenas of life, from Commando training to the competition stage.
And now, I help others do the same: to fight self-doubt, unlock their potential, and build the unstoppable mind that changes everything.
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