Finally Feel Proud
of Your Body and Keep It That Way
Most programs train your body, but not your identity. That’s why results don’t last. With A.B.S. for Life, you sculpt abs AND build the identity of someone who keeps them, effortlessly, confidently, and for good.
There’s one simple shift in how you see yourself, how you show up, and how you live in your body that changes everything.
Download A.B.S for Life for $6.99 only
Limited Time Offer! Act Fast
Get Abs for Life – Without Punishing Workouts
Most programs train your body, but not your identity. That’s why results don’t last. With Lean Identity Training, you don’t just get abs — you become the person who keeps them for life.
Get Abs for Life – Without Punishing Workouts
Most programs train your body, but not your identity. That’s why results don’t last. With Lean Identity Training, you don’t just get abs — you become the person who keeps them for life.
Finally Feel Proud of Your Body and Keep It That Way
Small Call to
Download A.B.S for Life for
$6.99 only
Limited Time Offer! Act Fast
Headline
Most programs tell you what to do: eat this, train that, track every number.
But they never change who you are. And that’s why results fade.
With A.B.S. for Life, you sculpt abs AND build the identity of someone who keeps them, effortlessly, confidently, and for good.
There’s one simple shift in how you see yourself, how you show up, and how you live in your body that changes everything.
Start Your A.B.S. for Life
Journey Today
A stronger, leaner, more confident you for less than the cost of a large coffee.
Small Call to Actio
Start Your A.B.S. for Life Journey Today
A stronger, leaner, more confident you for less than the cost of a large coffee.
Seen and Featured
The Real Reason You Keep Starting Over
You’ve done the strict meal plans, the intense workouts, the constant chase for motivation.
Each time, you throw yourself into it, tracking every bite and pushing through exhaustion because this time, it’s supposed to work.
And for a while, it does. You see progress, you feel proud, and then life happens.
Work piles up, energy dips, one missed workout becomes two, and soon you’re back to square one, wondering what went wrong.
The guilt sets in, and you tell yourself you just need more discipline.
But it’s not a lack of discipline. You don’t need to push more!
You’ve been trying to change your body without changing the identity that drives your choices.
When you still see yourself as someone who struggles to stay consistent, every effort
feels temporary.
Once you shift that identity, everything else becomes easier. WAY EASIER!
Eating well, moving often, and staying lean stop feeling like chores and start feeling natural.
With the A.B.S. for Life System, you’ll learn how to rewire your mindset so health fits seamlessly into your life, even with a busy schedule, even in your 40s or 50s.
All it takes is about 60 minutes a week to build the habits, beliefs, and systems that keep you strong, confident, and in control for life.
Get the A.B.S. for Life Guide for $6.999
Start building lasting strength, confidence, and consistency, in just 60 minutes a week.
You’ve been fighting your body with stricter diets and tougher workouts, but the real battle isn’t in the gym or kitchen, it’s in your MINDSET. When you shift your identity in this unique way I discovered, discipline stops feeling forced and lasting results become your new normal.
You’ve been fighting your body with stricter diets and tougher workouts, but the real battle isn’t in the gym or kitchen, it’s in your MINDSET. When you shift your identity in this unique way I discovered, discipline stops feeling forced and lasting results become your new normal.
Abs Aren’t a Fitness Problem.
They’re an
Identity Problem
Abs aren’t just a fitness issue. They’re an identity issue. Until you reshape how you think, act, and eat, every six-pack or health results will remain temporary instead of lasting.
People with abs THINK differently and I’m going to show you exactly how.
Abs Aren’t a Fitness ISSUE — They’re an Identity ISSUE
Abs aren’t just a fitness issue . They’re an identity issue. Until you reshape how you think, act, and eat, every six-pack will remain temporary instead of lasting.
Help me Rewire my Identity
Download A.B.S for Life for $6.99 only
The A.B.S. Formula
A – Awareness
Most people try to change everything at once (workouts, meals, sleep) and burn out within weeks. Your problem is not the effort (60 minutes per week is enough). Your problem is lack of awareness.
And you can’t change what you don’t understand. That’s why we start by helping you see the patterns, triggers, and habits that silently hold you back.
B – Beliefs
❌ “I’m too old.”
❌ “I’m too busy.”
❌ “I just don’t have the genes.”
❌ “I always lose momentum.”
❌ “My body just doesn’t respond anymore.”
❌ “I’ll never look like I used to.”
These aren’t objective facts! And I will prove it. They’re stories you’ve told yourself until they felt true. Inside the program, you’ll replace those limits with beliefs built on strength, energy, and self-trust.
S – System
Motivation fades, but systems don’t.
Life gets busy, plans fall apart, and most people quit because they depend on willpower alone. You’ll learn simple, proven rituals that make the healthy choice automatic, so you keep progressing, even when life gets messy. And it will feel effortless.
Download A.B.S for Life Today for $6.99 only
Normally $19.99! Start your transformation now and lock in the limited-time offer.
The A.B.S. Formula
A – Awareness
Most people try to change everything at once (workouts, meals, sleep) and burn out within weeks.
Your problem is not the effort (60 minutes per week is enough). Your problem is lack of awareness.
And you can’t change what you don’t understand. That’s why we start by helping you see the patterns, triggers, and habits that silently hold
you back.
B – Beliefs
❌ “I’m too old.”
❌ “I’m too busy.”
❌ “I just don’t have the genes.”
❌ “I always lose momentum.”
❌ “My body just doesn’t respond anymore.”
❌ “I’ll never look like I used to.”
These aren’t objective facts! And I will prove it. They’re stories you’ve told yourself until they felt true. Inside the program, you’ll replace those limits with beliefs built on strength, energy, and
self-trust.
S – System
Motivation fades,
but systems don’t.
Life gets busy, plans fall apart, and most people quit because they depend on willpower alone.
You’ll learn simple, proven rituals that make the healthy choice automatic, so you keep progressing, even when life gets messy. And it will feel effortless.
Before
After
Before
After
If This Sounds Like You, You’re in the Right Place
If This Sounds Like You, You’re in the Right Place
Counting Macros, Still Not Changing
You’ve had coaches give you plans, numbers, and “perfect” routines. You followed them for a while, but the moment life got messy, the discipline faded. Because without the right mindset, no plan sticks. Real change happens when you stop forcing discipline and start becoming the person who lives it naturally.
Fit Once, Not Forever
You’ve seen your abs before, maybe after a challenge, a cut, or a phase of intense focus. But deep down, you knew it wouldn’t last. The diet ended, stress kicked in, and old habits crept back. That’s because lasting results don’t come from rules. They come from identity. We help you build the mindset that keeps you fit, confident, and free, for life.
Tired of Starting Over
You’ve done the all-or-nothing routine: perfect for weeks, then burned out and back to square one. You’ve felt the guilt, the frustration, the “I’ll start again Monday” talk. And you know what?
You don’t need to try harder, you need a new system. One that makes staying lean feel simple, even when life gets busy.
Next Level You
You’re done with quick fixes and temporary wins. You’re ready to feel strong, lean, and confident without living in restriction or burnout. Deep down, you know there’s a version of you who doesn’t chase results; they live them. A.B.S. for Life is your bridge to that version, where confidence is effortless, health feels easy, and staying fit becomes part of who you are.
Who This Is For
✅ You’ve tried diets and programs that worked… until they didn’t, and you’re tired of starting over again.
✅ You want a realistic, lasting way to get lean and stay that way, without giving up family dinners or free time.
✅ You’re in your 30s, 40s, or 50s and want to feel confident, strong, and in control again.
✅ You’re ready to work on your mindset, not just your meal plan, so results actually stick.
✅ You value progress over perfection and want a system that fits into real life, about 60 minutes a week.
Who This Is Not For
❌ You’re looking for a quick fix, fad diet, or 30-day miracle.
❌ You want someone to hand you a one-size-fits-all plan without changing how you think.
❌ You’re not ready to take responsibility for your habits or growth.
❌ You’d rather chase the next “new thing” than build something that lasts.
What You’ll Gain With A.B.S. for Life
✅ Finally see your abs and keep them, without starving or suffering
✅ Eat your favourite foods and still stay lean
✅ Wake up with energy, strength, and purpose every single day
✅ Stop the endless “on track, off track” cycle for good
✅ Build rock-solid habits that last even when life gets hectic
✅ Feel confident taking your shirt off (never hesitate or hide again)
✅ Get real results in as little as 30 minutes a week
✅ Prove that age means nothing; if you can do it at 47, you can do it anytime
What You’ll Find Inside the
A.B.S. for Life Guide
In this guide, you’ll uncover the real, science-backed and mindset-driven system that helped Tan Chin Hock, a 47-year-old father, former fitness instructor, healthcare professional, and author, achieve and keep visible abs without sacrificing family dinners or spending hours in the gym.
Inside, you’ll finally learn how to:
✅ Break free from confusion by getting clear, practical answers to the 20 most common questions about building and maintaining abs.
✅ Eat, train, and recover smarter, in a way that fits your busy schedule and real life, not a fitness influencer’s routine.
✅ Rewire your habits and identity so staying lean and confident feels natural, not forced.
✅ Follow Chin Hock’s 30-day kickstart blueprint, packed with real-life strategies you can start applying immediately, even with limited time.
This is a blueprint for lasting change, one that transforms how you think, move, and live.
For the price of a coffee, you’ll unlock a framework that rewires how you see yourself and how you live in your body.
If you don’t feel a shift in your mindset and energy within 30 days, email me.
I’ll personally refund you, no questions asked.
This launch price is only for the
first 500 downloads.
Counting Macros,
Still Not Changing
You’ve had coaches give you plans, numbers, and “perfect” routines. You followed them for a while, but the moment life got messy, the discipline faded. Because without the right mindset, no plan sticks.
Real change happens when you stop forcing discipline and start becoming the person who lives it naturally.
Fit Once, Not Forever
You’ve seen your abs before, maybe after a challenge, a cut, or a phase of intense focus. But deep down, you knew it wouldn’t last. The diet ended, stress kicked in, and old habits crept back.
That’s because lasting results don’t come from rules. They come from identity. We help you build the mindset that keeps you fit, confident,
and free, for life.
Tired of Starting Over
You’ve done the all-or-nothing routine: perfect for weeks, then burned out and back to square one. You’ve felt the guilt, the frustration, the “I’ll start again Monday” talk.
And you know what?
You don’t need to try harder, you need a new system. One that makes staying lean feel simple, even when life gets busy.
Next Level You
You’re done with quick fixes and temporary wins. You’re ready to feel strong, lean, and confident without living in restriction or burnout.
Deep down, you know there’s a version of you who doesn’t chase results; they live them. A.B.S. for Life is your bridge to that version, where confidence is effortless, health feels easy, and staying fit becomes part of who you are.
This launch price is only for the first 500 downloads.
Who This Is For
✅ You’ve tried diets and programs that worked… until they didn’t, and you’re tired of starting over again.
✅ You want a realistic, lasting way to get lean and stay that way, without giving up family dinners or free time.
✅ You’re in your 30s, 40s, or 50s and want to feel confident, strong, and in control again.
✅ You’re ready to work on your mindset, not just your meal plan, so results actually stick.
✅ You value progress over perfection and want a system that fits into real life, about 60 minutes a week.
What You’ll Gain With
A.B.S. for Life
✅ Finally see your abs and keep them, without starving or suffering
✅ Eat your favourite foods and still stay lean
✅ Wake up with energy, strength, and purpose every single day
✅ Stop the endless “on track, off track” cycle for good
✅ Build rock-solid habits that last even when life gets hectic
✅ Feel confident taking your shirt off (never hesitate or hide again)
✅ Get real results in as little as 30 minutes a week
✅ Prove that age means nothing; if you can do it at 47, you can do it anytime
This launch price is only for the first 500 downloads.
What You’ll Find Inside the A.B.S.
for Life Guide
In this guide, you’ll uncover the real, science-backed and mindset-driven system that helped Tan Chin Hock, a 47-year-old father, former fitness instructor, healthcare professional, and author, achieve and keep visible abs without sacrificing family dinners or spending hours in the gym.
Inside, you’ll finally learn how to:
✅ Break free from confusion by getting clear, practical answers to the 20 most common questions about building and maintaining abs.
✅ Eat, train, and recover smarter, in a way that fits your busy schedule and real life, not a fitness influencer’s routine.
✅ Rewire your habits and identity so staying lean and confident feels natural, not forced.
✅ Follow Chin Hock’s 30-day kickstart blueprint, packed with real-life strategies you can start applying immediately, even with limited time.
This is a blueprint for lasting change, one that transforms how you think, move, and live.
For the price of a coffee, you’ll unlock a framework that rewires how you see yourself and how you live in your body.
💪 Start your A.B.S. journey today and discover how simple life feels when being fit becomes part of who you are.
If you don’t feel a shift in your mindset and energy within 7 days, email me. I’ll personally refund you, no questions asked.
Why People Trust
Chin Hock ?
Discipline & Mindset
I was one of the attendees of the sharing by Mr Chin Hock on managing adversity and stress in NTU today. It has greatly helped me in reflecting about my current experiences and stresses, and the importance of protecting our body's "sacred resource" -- energy! I was so glad to be able to learn from his sharings today.
Ong Ying Yi
Leadership Lessons
Chin Hock ran a highly engaging and insightful session on starting, managing, and growing Holdinghands Studio as a social enterprise. The session helped students gain a deeper understanding of the real benefits, opportunities, and challenges involved in running a social enterprise successfully.
Fiona
Personalized Coaching
During the introductory session, Chin Hock took time to understand our goals and fitness background so as to better advise us.
Despite our different interests and starting points, he met us where we are, suggesting possible exercises and variations which we could implement into our routines.
I look forward to learning not just about fitness but also how to level up my mindset
from him!
- Kath
Who is Chin Hock
Mindset. Discipline. Action. Unstoppable You
From Author,
Fitness Instructor,
Healthcare Professional,
Singapore Book of Record Holder,
and Social Entrepreneur…to
Fitness Competitor at 47
I wasn’t born with abs or endless motivation. I was just a regular guy trying to juggle work, family, and the creeping feeling that I was slowly losing control of my health.
As a healthcare professional and fitness instructor, I knew what to do, but knowing and living it were two different things. I’d push hard, burn out, and start over again, always feeling like something was missing.
In my 40s, I decided to stop chasing temporary fixes and start rebuilding from the inside out.
That’s when the A.B.S. Framework — Awareness, Beliefs, and Systems — was born. I became aware of the habits holding me back, replaced the belief that “I’m too old for this” with “it’s never too late,” and built systems that made progress automatic, even on the hardest days.
That simple shift changed everything.
At 47, I stood on stage as a fitness competitor because I had become the kind of person who could keep them for life.
And I didn’t stop there. I’ve used A.B.S. in every chapter of my life.
As an author, I became aware of my voice, rewired the belief that “I’m not good enough to publish,” and built systems to write consistently, resulting in two books and five photobooks that raised over $60,000 for charity.
As a social entrepreneur, I learned to see needs others overlooked, challenged the belief that “impact is only for big players,” and built systems that allowed Holdinghands Studio to create meaningful change for underprivileged communities.
Listen, A.B.S. for Life isn’t just about abs. It will bring transformation that lasts in your health, your career, and your mindset. Once you master awareness, beliefs, and systems in one area, you can carry it into every part of your life and finish stronger than you started.
Through every stage of recognition and success, my mission has stayed the same: to make the world a little brighter, kinder, and stronger, one photo, one book, and one transformed life at a time.
Who is Chin Hock
Mindset. Discipline. Action. Unstoppable You
I’ve been through a lot and achieved a lot too. From publishing a best-seller photobook featured at Kinokuniya, writing a book that raised tens of thousands for charity, to building a social enterprise, earning recognition as an award-winning photographer, Singapore Book of Record holder and stepping on stage at 47 for a fitness competition.
Yes, systems and strategies matter. But without inner work such as mindset, self-belief, and resilience, even the best systems collapse. That’s when people self-sabotage, stall, or give up halfway.
My focus as a speaker and coach isn’t just tactics. It’s training the inner game: rewiring your thinking, building discipline, and taking action even when you’re scared.
These aren’t theories. They’re lived experiences I’ve tested in the toughest arenas of life, from Commando training to the competition stage.
And now, I help others do the same: to fight self-doubt, unlock their potential, and build the unstoppable mind that changes everything.
Who is Chin Hock ?
Mindset.
Discipline.
Action.
Unstoppable
You
From Author,
Fitness Instructor,
Healthcare Professional,
Singapore Book
of Record Holder,
and Social Entrepreneur…
to Fitness Competitor at 47
I wasn’t born with abs or endless motivation. I was just a regular guy trying to juggle work, family, and the creeping feeling that I was slowly losing control of my health.
As a healthcare professional and fitness instructor, I knew what to do, but knowing and living it were two different things. I’d push hard, burn out, and start over again, always feeling like something was missing.
In my 40s, I decided to stop chasing temporary fixes and start rebuilding from the inside out.
That’s when the A.B.S. Framework — Awareness, Beliefs, and Systems — was born. I became aware of the habits holding me back, replaced the belief that “I’m too old for this” with “it’s never too late,” and built systems that made progress automatic, even on the hardest days.
That simple shift changed everything. At 47, I stood on stage as a fitness competitor because I had become the kind of person who could keep them for life.
And I didn’t stop there. I’ve used A.B.S. in every chapter of my life.
As an author, I became aware of my voice, rewired the belief that “I’m not good enough to publish,” and built systems to write consistently, resulting in two books and five photobooks that raised over $60,000 for charity.
As a social entrepreneur, I learned to see needs others overlooked, challenged the belief that “impact is only for big players,” and built systems that allowed Holdinghands Studio to create meaningful change for underprivileged communities.
Listen, A.B.S. for Life isn’t just about abs. It will bring transformation that lasts in your health, your career, and your mindset. Once you master awareness, beliefs, and systems in one area, you can carry it into every part of your life and finish stronger than you started.
Through every stage of recognition and success, my mission has stayed the same: to make the world a little brighter, kinder, and stronger, one photo, one book, and one transformed life at a time.
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